Make money > How To Promote Your Online Store. |
|
<< |
< Previous article |
Make money |
Next article > |
>>
|
| By: Denise OBerry |
|
Copyright 2005 Denise OBerry
OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."
To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan.
Traffic suggestions for you:
* Pay per click
* Offline advertising
* Article marketing
* Newsletter
* Autoresponders
* Word of mouth
* Joint ventures / strategic partnerships
* Talks to groups
* Participation in online forums / discussion groups
Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.
So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.
Here are some ideas that will help your conversion rate:
* Bundled products
* Free gift with purchase
* Regular newsletter
* Autoresponder course
* Helpful content on your website
* Companion blog for your website
These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.
About the author:
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
Circulated by http://www.article-emporium.com
< |
|
<< |
< Previous article |
Make money |
Next article > |
>>
|
>> How to Run A Successful Affiliate Program
>> How to start a home business.
>> How to Start Your Own Online Shopping Mall Today
>> How to write a killer sales letter.
>> Huge Content Rich Websites for Profit
>> Income Ideas and Money Making Magic
>> IS IT ALL HYPE? The Truth About Making Money On The Internet
>> It's Not Brain Surgery, It's Just An Online Home Based Business
>> Making Money in the Online Dating Gold Rush of 2004
>> Making Money Online With Affiliate Programs
>> Making Money Online
>> Mazu E-currency Exchange
>> Money Can Still be Made on the Internet
>> My Secret Recipe For Home Business Success.
>> Myths Regarding Online Home Based Businesses
>> Network Marketing Internet Business Do's and Don'ts
>> Online to Success Website Marketing Tips
>> Pay Per Click Advertising Works If You Do It Right
>> Persistence?It can pay off big for you.
>> Probably the best piece of advice I will ever give you....
>> Schedule Success When Starting Your Own Home Based Business
>> Sell Your Product Online
>> Setting your Online Business Up for Success!
>> Stop Chasing the Money
>> The 4 Giant Lies You've Been Told About Internet Marketing!
|
